Hears every mention of your brand — good and bad
People are talking about your company right now — on social media, review sites, and forums. Most of it you'll never see, because nobody has the time to watch everywhere at once. This agent watches all of it, continuously.
It tracks every mention of your brand, your products, and your competitors across channels, and tags each one by sentiment — positive, negative, or neutral. If someone posts a complaint, you know within hours, while there's still time to respond before it escalates into a review war. If a competitor gets bad press, you see the opening. If a customer posts something glowing, you've found your next testimonial or case study.
It covers the channels that actually move your business — social platforms, Google and industry review sites, forums — and distills everything into a feed you can scan in minutes. Responses still come from you or your team; the agent makes sure you never have to ask 'did anyone see that?' again. For a small business, reputation is everything, and this is how you keep a hand on it without hiring a PR agency.